I began by researching their brand market space and inspect the collected information to discover a clear design strategy for Yoga Concepts. Next, by working with the Yoga Concepts team, we went over their vision, mission, and goals. I finalized with a clever mark for the brand that stands out from their competition in the market. Yoga Concepts wanted to focus their style towards something more flowing, illustrative and modern, thus the brand’s name in the mark is more of a signature style. The major symbol within the mark features a woman stretching to shape the form of the letter C in concepts. Moving forward with the various brand assets, I focused on creating a clean, organic, and rejuvenating tone filled with seven astounding chakra illustrations that further establish their brand’s identity. The Yoga Concepts team could not be happier and were a pleasure to work with.