Rebel Crest, a locally owned skateboard shop in Colorado, sought a brand makeover to stand out in the competitive market. Our approach involved not only highlighting the skateboard aspect but also integrating the essence of Colorado into the visual identity.

 

Opting for a one-color scheme with maroon accents for a clean, consistent look, we incorporated the brand's revolutionary name into the mark. The bottom half of the mark cleverly combines a skateboard with the crest of the Colorado mountains, symbolizing both rebellion and the shop's unique location. The result is a distinct visual identity that reflects Rebel Crest's rebellious spirit and Colorado roots.