Sunrise Vegetable aimed to infuse creativity into their logo and packaging, emphasizing the organic essence of their produce. A key objective was to differentiate from competitors by adopting unique and vibrant packaging.

 

The final logo adopts a retro, lively tone, featuring a sunrise motif that symbolizes the robust Arizona desert, where the company thrives. The name "Vegetable" creatively illustrates garden fields under the sun, with the "G" replaced by a bell pepper for added flair. The packaging, embracing a bright green and yellow palette, stands out, while each product showcases a variety of vegetable illustrations, reinforcing the creative and lively brand concept.